{"id":18716,"date":"2026-07-08T11:18:09","date_gmt":"2026-07-08T09:18:09","guid":{"rendered":"https:\/\/www.tolosaldeagaratzen.eus\/trantsizio-digitala\/"},"modified":"2026-07-08T11:45:07","modified_gmt":"2026-07-08T09:45:07","slug":"trantsizio-digitala","status":"publish","type":"post","link":"https:\/\/www.tolosaldeagaratzen.eus\/es\/trantsizio-digitala\/","title":{"rendered":"TRANSICI\u00d3N DIGITAL"},"content":{"rendered":"\n<p><strong><strong>3er EJE del Plan de Sostenibilidad de Tolosaldea<\/strong><\/strong><\/p>\n\n\n\n<p>&#8211; Dentro del <strong>plan de digitalizaci\u00f3n y turismo inteligente de Tolosaldea<\/strong> se han desarrollado las siguientes acciones:<\/p>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Nueva web www.tolosaldea.eus:<\/strong> las principales novedades activadas por el momento son la tienda online para la venta de visitas guiadas, el chatbot para facilitar las consultas a los visitantes, la gu\u00eda interactiva de Tolosaldea y nuevos contenidos.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"552\" src=\"https:\/\/www.tolosaldeagaratzen.eus\/wp-content\/uploads\/2026\/07\/Zu-ez-zara-soilik-bisitaria-1024x552.jpg\" alt=\"\" class=\"wp-image-18667\" srcset=\"https:\/\/www.tolosaldeagaratzen.eus\/wp-content\/uploads\/2026\/07\/Zu-ez-zara-soilik-bisitaria-1024x552.jpg 1024w, https:\/\/www.tolosaldeagaratzen.eus\/wp-content\/uploads\/2026\/07\/Zu-ez-zara-soilik-bisitaria-600x323.jpg 600w, https:\/\/www.tolosaldeagaratzen.eus\/wp-content\/uploads\/2026\/07\/Zu-ez-zara-soilik-bisitaria-768x414.jpg 768w, https:\/\/www.tolosaldeagaratzen.eus\/wp-content\/uploads\/2026\/07\/Zu-ez-zara-soilik-bisitaria.jpg 1394w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li> <strong>Mapas tur\u00edsticos:<\/strong> se han dise\u00f1ado <strong>28 mapas tur\u00edsticos<\/strong> que muestran los puntos de inter\u00e9s de cada localidad y que est\u00e1n descargables en la ficha de cada municipio. Algunos de ellos se han impreso f\u00edsicamente y se han instalado en las siguientes localidades:\n<ul class=\"wp-block-list\">\n<li>Abaltzisketa: En la plaza lateral de la ermita de Larraitz.<\/li>\n\n\n\n<li>Alkiza: En el aparcamiento del cementerio.<\/li>\n\n\n\n<li>Amezketa: Junto a la iglesia de San Bartolom\u00e9.<\/li>\n\n\n\n<li>Asteasu: En el polideportivo.<\/li>\n\n\n\n<li>Berastegi: junto al ayuntamiento.<\/li>\n\n\n\n<li>Ibarra: junto a la ermita de Izaskun.<\/li>\n\n\n\n<li>Larraul: Junto a la entrada del Ecomuseo.<\/li>\n\n\n\n<li>Tolosa: Junto a la entrada de la oficina de turismo<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.tolosaldeagaratzen.eus\/wp-content\/uploads\/2026\/07\/IMG20260708082242-1024x576.jpg\" alt=\"\" class=\"wp-image-18693\" srcset=\"https:\/\/www.tolosaldeagaratzen.eus\/wp-content\/uploads\/2026\/07\/IMG20260708082242-1024x576.jpg 1024w, https:\/\/www.tolosaldeagaratzen.eus\/wp-content\/uploads\/2026\/07\/IMG20260708082242-600x338.jpg 600w, https:\/\/www.tolosaldeagaratzen.eus\/wp-content\/uploads\/2026\/07\/IMG20260708082242-768x432.jpg 768w, https:\/\/www.tolosaldeagaratzen.eus\/wp-content\/uploads\/2026\/07\/IMG20260708082242-1536x864.jpg 1536w, https:\/\/www.tolosaldeagaratzen.eus\/wp-content\/uploads\/2026\/07\/IMG20260708082242-2048x1153.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Desarrollo de la estrategia de marketing digital:<\/strong> medimos el impacto de los contenidos de la web y las redes sociales para adaptar la estrategia y los dise\u00f1os de campa\u00f1as publicitarias. Concretamente, la \u00faltima campa\u00f1a puesta en marcha:\n<ul class=\"wp-block-list\">\n<li><strong>\u00abEst\u00e1s invitado\u00bb:<\/strong> una campa\u00f1a para practicar un turismo sostenible. Tiene como objetivo tanto la promoci\u00f3n como la sensibilizaci\u00f3n, dise\u00f1ada tanto para excursionistas como para turistas:\n<ul class=\"wp-block-list\">\n<li>Gr\u00e1ficos visibles en las pantallas de la oficina de turismo, tanto la interior como la reci\u00e9n instalada de cara a la calle.<\/li>\n\n\n\n<li>Difusi\u00f3n de v\u00eddeos y creatividades a trav\u00e9s de las redes sociales. <strong><a href=\"https:\/\/www.youtube.com\/watch?v=diXzKhTpJKY\">VER EL V\u00cdDEO<\/a><\/strong><br><br><br><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" data-id=\"18718\" src=\"https:\/\/www.tolosaldeagaratzen.eus\/wp-content\/uploads\/2026\/07\/20260626_Tolosaldeagaratzen_spot_rrss-01-768x1024.png\" alt=\"\" class=\"wp-image-18718\" srcset=\"https:\/\/www.tolosaldeagaratzen.eus\/wp-content\/uploads\/2026\/07\/20260626_Tolosaldeagaratzen_spot_rrss-01-768x1024.png 768w, https:\/\/www.tolosaldeagaratzen.eus\/wp-content\/uploads\/2026\/07\/20260626_Tolosaldeagaratzen_spot_rrss-01-450x600.png 450w, https:\/\/www.tolosaldeagaratzen.eus\/wp-content\/uploads\/2026\/07\/20260626_Tolosaldeagaratzen_spot_rrss-01-1152x1536.png 1152w, https:\/\/www.tolosaldeagaratzen.eus\/wp-content\/uploads\/2026\/07\/20260626_Tolosaldeagaratzen_spot_rrss-01-1536x2048.png 1536w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" data-id=\"18720\" src=\"https:\/\/www.tolosaldeagaratzen.eus\/wp-content\/uploads\/2026\/07\/20260626_Tolosaldeagaratzen_spot_rrss-02-768x1024.png\" alt=\"\" class=\"wp-image-18720\" srcset=\"https:\/\/www.tolosaldeagaratzen.eus\/wp-content\/uploads\/2026\/07\/20260626_Tolosaldeagaratzen_spot_rrss-02-768x1024.png 768w, https:\/\/www.tolosaldeagaratzen.eus\/wp-content\/uploads\/2026\/07\/20260626_Tolosaldeagaratzen_spot_rrss-02-450x600.png 450w, https:\/\/www.tolosaldeagaratzen.eus\/wp-content\/uploads\/2026\/07\/20260626_Tolosaldeagaratzen_spot_rrss-02-1152x1536.png 1152w, https:\/\/www.tolosaldeagaratzen.eus\/wp-content\/uploads\/2026\/07\/20260626_Tolosaldeagaratzen_spot_rrss-02-1536x2048.png 1536w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" data-id=\"18722\" src=\"https:\/\/www.tolosaldeagaratzen.eus\/wp-content\/uploads\/2026\/07\/20260626_Tolosaldeagaratzen_spot_rrss-10-768x1024.png\" alt=\"\" class=\"wp-image-18722\" srcset=\"https:\/\/www.tolosaldeagaratzen.eus\/wp-content\/uploads\/2026\/07\/20260626_Tolosaldeagaratzen_spot_rrss-10-768x1024.png 768w, https:\/\/www.tolosaldeagaratzen.eus\/wp-content\/uploads\/2026\/07\/20260626_Tolosaldeagaratzen_spot_rrss-10-450x600.png 450w, https:\/\/www.tolosaldeagaratzen.eus\/wp-content\/uploads\/2026\/07\/20260626_Tolosaldeagaratzen_spot_rrss-10-1152x1536.png 1152w, https:\/\/www.tolosaldeagaratzen.eus\/wp-content\/uploads\/2026\/07\/20260626_Tolosaldeagaratzen_spot_rrss-10-1536x2048.png 1536w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n<\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Accesibilidad<\/strong> en visitas guiadas: Los visitantes que vengan a realizar las visitas guiadas de la oficina de turismo, a partir de ahora, escuchar\u00e1n al gu\u00eda desde su auricular individual. A cada participante se les repartir\u00e1 una <strong>radiogu\u00eda con auriculares reutilizables.<\/strong> La actuaci\u00f3n responde a varias necesidades: por un lado, permitir\u00e1 a cada participante escuchar mejor al\/ a la gu\u00eda tur\u00edstico\/a y, por otro, evitar\u00e1 que se produzca un ruido excesivo en las calles. Adem\u00e1s, hemos puesto a disposici\u00f3n de los participantes en las visitas guiadas una <strong>silla de ruedas.<\/strong><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"1024\" data-id=\"18699\" src=\"https:\/\/www.tolosaldeagaratzen.eus\/wp-content\/uploads\/2026\/07\/IMG20260708083124-576x1024.jpg\" alt=\"\" class=\"wp-image-18699\" srcset=\"https:\/\/www.tolosaldeagaratzen.eus\/wp-content\/uploads\/2026\/07\/IMG20260708083124-576x1024.jpg 576w, https:\/\/www.tolosaldeagaratzen.eus\/wp-content\/uploads\/2026\/07\/IMG20260708083124-338x600.jpg 338w, https:\/\/www.tolosaldeagaratzen.eus\/wp-content\/uploads\/2026\/07\/IMG20260708083124-768x1365.jpg 768w, https:\/\/www.tolosaldeagaratzen.eus\/wp-content\/uploads\/2026\/07\/IMG20260708083124-864x1536.jpg 864w, https:\/\/www.tolosaldeagaratzen.eus\/wp-content\/uploads\/2026\/07\/IMG20260708083124-1153x2048.jpg 1153w, https:\/\/www.tolosaldeagaratzen.eus\/wp-content\/uploads\/2026\/07\/IMG20260708083124-scaled.jpg 1441w\" sizes=\"auto, (max-width: 576px) 100vw, 576px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" data-id=\"18695\" src=\"https:\/\/www.tolosaldeagaratzen.eus\/wp-content\/uploads\/2026\/07\/IMG20260708082930-768x1024.jpg\" alt=\"\" class=\"wp-image-18695\" srcset=\"https:\/\/www.tolosaldeagaratzen.eus\/wp-content\/uploads\/2026\/07\/IMG20260708082930-768x1024.jpg 768w, https:\/\/www.tolosaldeagaratzen.eus\/wp-content\/uploads\/2026\/07\/IMG20260708082930-450x600.jpg 450w, https:\/\/www.tolosaldeagaratzen.eus\/wp-content\/uploads\/2026\/07\/IMG20260708082930-1152x1536.jpg 1152w, https:\/\/www.tolosaldeagaratzen.eus\/wp-content\/uploads\/2026\/07\/IMG20260708082930-1536x2048.jpg 1536w, https:\/\/www.tolosaldeagaratzen.eus\/wp-content\/uploads\/2026\/07\/IMG20260708082930-scaled.jpg 1920w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"1024\" data-id=\"18712\" src=\"https:\/\/www.tolosaldeagaratzen.eus\/wp-content\/uploads\/2026\/07\/IMG20260708082805-576x1024.jpg\" alt=\"\" class=\"wp-image-18712\" srcset=\"https:\/\/www.tolosaldeagaratzen.eus\/wp-content\/uploads\/2026\/07\/IMG20260708082805-576x1024.jpg 576w, https:\/\/www.tolosaldeagaratzen.eus\/wp-content\/uploads\/2026\/07\/IMG20260708082805-338x600.jpg 338w, https:\/\/www.tolosaldeagaratzen.eus\/wp-content\/uploads\/2026\/07\/IMG20260708082805-768x1365.jpg 768w, https:\/\/www.tolosaldeagaratzen.eus\/wp-content\/uploads\/2026\/07\/IMG20260708082805-864x1536.jpg 864w, https:\/\/www.tolosaldeagaratzen.eus\/wp-content\/uploads\/2026\/07\/IMG20260708082805-1153x2048.jpg 1153w, https:\/\/www.tolosaldeagaratzen.eus\/wp-content\/uploads\/2026\/07\/IMG20260708082805-scaled.jpg 1441w\" sizes=\"auto, (max-width: 576px) 100vw, 576px\" \/><\/figure>\n<\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"215\" src=\"https:\/\/www.tolosaldeagaratzen.eus\/wp-content\/uploads\/2026\/07\/Logo-next-1-1024x215.jpg\" alt=\"\" class=\"wp-image-18729\" srcset=\"https:\/\/www.tolosaldeagaratzen.eus\/wp-content\/uploads\/2026\/07\/Logo-next-1-1024x215.jpg 1024w, https:\/\/www.tolosaldeagaratzen.eus\/wp-content\/uploads\/2026\/07\/Logo-next-1-600x126.jpg 600w, https:\/\/www.tolosaldeagaratzen.eus\/wp-content\/uploads\/2026\/07\/Logo-next-1-768x161.jpg 768w, https:\/\/www.tolosaldeagaratzen.eus\/wp-content\/uploads\/2026\/07\/Logo-next-1.jpg 1394w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>3er EJE del Plan de Sostenibilidad de Tolosaldea &#8211; Dentro del plan de digitalizaci\u00f3n y turismo inteligente de Tolosaldea se han desarrollado las siguientes acciones:<\/p>\n","protected":false},"author":5,"featured_media":18709,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[61],"tags":[],"class_list":["post-18716","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-turismo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>TRANSICI\u00d3N DIGITAL - Tolosaldea Garatzen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tolosaldeagaratzen.eus\/es\/trantsizio-digitala\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TRANSICI\u00d3N DIGITAL - Tolosaldea Garatzen\" \/>\n<meta property=\"og:description\" content=\"3er EJE del Plan de Sostenibilidad de Tolosaldea &#8211; 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